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Top of Easter cake. Metropolitan Drabinko explains the new marketing trend
Tops of Easter cakes: a new marketing trend or a challenge to traditions? Clarification by Metropolitan Drabinko

In supermarkets of Ukraine, tops of Easter cakes appeared shortly before the Easter holidays. This new product has sparked much discussion and debate among Ukrainians. Tops of Easter cakes serve as an alternative to full-fledged Easter bread, which is an important part of the Easter basket. They hav...

18.04.2025 1496

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